Table of Contents
What makes the best email marketing software?
What is email marketing?
How do I choose email marketing software?
My recommendations

Best Email Marketing Software

There are many companies providing email marketing software or services. Some are complex with many features which allow a company to grow into them, but can also be overwhelming for someone just beginning or too complex for a company’s needs. The best email marketing solution is the one that matches your needs. Read on…

What is email marketing?

Email marketing is the sending of emails to a (hopefully!) targetted list of people to solicit a service, product, or donation.

How do I choose email marketing software or services?

Ask yourself these questions:

  • Do i just want an email marketing solution?
  • Do I need email automation?
  • Do i need marketing automation?
  • Do I need a place to put landing pages or do I have a website with landing pages?
  • Am I going to set this up myself or am I going to hire a developer?
  • Do I have a CRM (Customer Relationship Management) solution? Do I need a CRM?

My recommendations

After doing a lot of research, here is a quick rundown of the top-rated solutions:

  • ActiveCampaign – If you need a really complete solution with email marketing automation, marketing automation, CRM & sales automation, and provide service and support for your customers, then go with ActiveCampaign
  • Moosend – Includes email marketing, marketing automation, newsletter editor, ecommerce AI, audience management, landing pages, subscription forms, and more. Ranks better than Sendinblue and Mailchimp in a recent report on ease of setup and use.
  • ConvertKit – If you are looking primarily at email automation and not CRM and marketing automation, then ConvertKit will be easier to setup and manage.

Affiliate Disclosure
In compliance with the FTC guidelines, please assume the following about all links, posts, photos, and other material on this website:

Any/all links on this website are affiliate links of which owner(s) of this website may receive a commission from the sales of certain items/services, but the price is the same for you.

This website participates in affiliate advertising programs to help pay for the research, creation, and maintenance of this website. There is no cost to you to click on a link.

Full disclaimer here: