Best Email Marketing Software, Services & Platforms (2024)

Table of Contents
What makes the best email marketing software?
What is email marketing?
How do I choose email marketing software?
My recommendations

Best Email Marketing Software

There are many companies providing email marketing software or services. Some are complex with many features which allow a company to grow into them, but can also be overwhelming for someone just beginning or too complex for a company’s needs. The best email marketing solution is the one that matches your needs. Read on…

What is email marketing?

Email marketing is the sending of emails to a (hopefully!) targetted list of people to solicit a service, product, or donation.

How do I choose email marketing software or services?

Ask yourself these questions:

  • Do i just want an email marketing solution?
  • Do I need email automation?
  • Do i need marketing automation?
  • Do I need a place to put landing pages or do I have a website with landing pages?
  • Am I going to set this up myself or am I going to hire a developer?
  • Do I have a CRM (Customer Relationship Management) solution? Do I need a CRM?

My recommendations

After doing a lot of research, here is a quick rundown of the top-rated solutions:

  • ActiveCampaign – If you need a really complete solution with email marketing automation, marketing automation, CRM & sales automation, and provide service and support for your customers, then go with ActiveCampaign
  • Moosend – Includes email marketing, marketing automation, newsletter editor, ecommerce AI, audience management, landing pages, subscription forms, and more. Ranks better than Sendinblue and Mailchimp in a recent report on ease of setup and use.
  • ConvertKit – If you are looking primarily at email automation and not CRM and marketing automation, then ConvertKit will be easier to setup and manage.